Templates and Design Starting Points
Adobe Express offers hundreds of professionally designed text logo templates, organized by industry, style, and color mood. Each template is fully editable, meaning you can change every element or use it as a launchpad for a completely original design. The template library is updated regularly, and the quality is consistently high because Adobe employs professional designers to create them.
Sologo AI generates logos based on your prompt rather than offering a browsable template library. This can be convenient, but it also means you are at the mercy of the AI's interpretation of your input. Some prompts yield impressive results; others produce generic outputs that feel interchangeable with thousands of other brands.
Winner: Adobe Express
Typography and Font Selection
Typography is arguably the most important element of a text logo, and this is where Adobe Express's integration with Adobe Fonts becomes a decisive advantage. Users have access to thousands of high-quality, commercially licensed fonts spanning every style imaginable: serif, sans-serif, script, display, monospace, and more. Font pairing suggestions are built into the interface, making it easy to combine typefaces that complement each other.
Sologo AI offers a more limited font selection. The AI selects fonts automatically based on your style preferences, which speeds up the process but removes meaningful typographic control. If the font chosen by the AI does not feel right for your brand, your customization options are narrower than on Adobe Express.
Winner: Adobe Express
Ease of Use
Both tools are beginner-friendly, but in different ways. Adobe Express has a clean drag-and-drop interface with contextual menus that reveal advanced options only when you need them. The learning curve is gentle, and most users are productive within minutes.
Sologo AI is arguably even simpler to start: you type a description, click generate, and browse results. There is no interface to learn because most of the work is done automatically. This frictionless entry point is genuinely appealing for non-designers.
Winner: Tie (Adobe Express for control; Sologo AI for zero-friction start)
Customization Depth
Adobe Express gives users granular control over every design element. You can adjust letter spacing, line height, font weight, text effects (shadows, outlines, gradients), icon placement, background colors, and layering order. This level of customization means the logos you create feel personal rather than templated.
Sologo AI allows some post-generation editing, but the depth of customization is shallower. You can swap colors, try different fonts from their library, and rearrange elements, but you cannot access the kind of fine-tuned control that Adobe Express provides. For users who want a logo that truly reflects a specific brand vision, this limitation matters.
Winner: Adobe Express
AI and Automation Features
This is Sologo AI's home turf. The platform uses generative AI to produce multiple logo concepts in seconds, removing the decision paralysis that can come with a blank canvas. For users who do not have a clear visual direction, this is genuinely helpful.
Adobe Express has also incorporated AI features, including generative fill and text-to-image tools available across the broader platform. However, its text logo maker tool is primarily template-driven rather than generative, so AI plays a supporting role rather than the central one.
Winner: Sologo AI
Export Options and File Formats
Adobe Express allows users to download logos in PNG (with transparent background), PDF, SVG, and JPEG formats. SVG export is particularly important for logos because it produces a vector file that can be scaled to any size without quality loss. This is the professional standard for brand assets.
Sologo AI also offers PNG downloads and, on paid tiers, vector file exports. However, the accessibility of high-quality vector exports depends on the plan you choose, and the free tier is more restricted than Adobe Express's free offering.
Winner: Adobe Express
Collaboration and Team Features
Adobe Express has robust collaboration features available on its Teams plan. Multiple users can access shared brand kits, design templates, and asset libraries, making it easy to maintain visual consistency across an organization. This is a significant advantage for marketing teams and agencies.
Sologo AI is primarily designed for individual use. Collaboration features are minimal, and there is no equivalent to Adobe's brand kit functionality at the time of this writing.
Winner: Adobe Express
Pricing and Value
Both platforms offer free tiers with limitations and paid plans for full access to features and exports.
Adobe Express's free plan is generous: it includes access to thousands of templates, basic font options, and PNG downloads. The Premium plan unlocks the full Adobe Fonts library, premium templates, brand kits, background removal, and vector exports.
Sologo AI offers a free generation tier but charges for high-resolution and vector downloads. Its pricing is straightforward, but the value depends heavily on how satisfied you are with the AI's outputs. If you need multiple revisions or want to experiment extensively, costs can add up.
For users who already have any Adobe Creative Cloud subscription, Adobe Express is included at no additional cost, making it an exceptional value.
Winner: Adobe Express